Every fan has their reasons for following the NBA. Pre-game tunnel fits, shaqtin' a fool fails, last night's highlights...the list drags on. With the Microsoft-powered NBA App, fans can access everything they love about the league in the palm of their hand.
"Pops, get in here"
30-sec spot ran throughout the NBA season.
Helping fan’s fan however they wish to fan.
30 teams. Hundreds of players. 1,230 games—and that’s not even including the playoffs.
Day in and day out, NBA teams are battling it out on the hardwood to earn their shine. But that’s only half the story. The NBA is bigger than basketball. It’s a culture, a community—a world of its own. And there’s a world of reasons to love the league.
Ride-or-die day-one fans who never miss a game? Stat-loving hoops geeks looking to bring home a fantasy league title? Love the league to see who is wearing what to the game? Even the old-school fans who love telling stories about the legends back in the day. The NBA delivers all of it.
Role: Copywriter
Executive Creative Director: John O'Connell
Creative Director: Andy Cale
Editor: David Wester
Agency: Hijinx
