Gifts, decor, a Santa suite for grandpa...you name it, Amazon's got it. To kick off the holiday season, we created a holiday lookbook that was sent to over 5 million homes, followed by a 5,000+ asset takeover across paid display, social, website, push, email, and more.
Lookbook
To spark holiday inspo, we curated wish lists and interviewed talent ranging from musicians to chefs. Each story touches a different aspect of the season and shares tips, tricks, and must-have picks from Amazon.
Paid Display
Social
Homepage Heroes
Push Notifications
Aka word count boot camp.
Email
With each email being sent to over 200 million customers, outbound communication took the hot seat for this project. We presented weekly email sprints to both the CMO and Head of Creative for North America.
Role: Copywriter
Copy leads: Francesca Castagnoli, Sarah Sawyer
Design leads: Sara Jendusa, Christina Barton
Designers: Laura Ersoy, Grace Martinez, Tania Velin, Grace Tuscano, Teni Melkonyan
Project Managers: Jonathan Huebsch, Katrina Ryan
And many more
