How do you make shopping feel more personal at a place like Amazon? With sweet nostalgia.
Like so many others, I grew up flipping through catalogs and circling everything I wanted. To bring back that old-school excitement, we interviewed real students and created a print magazine filled with all their dos and don'ts for your first year on campus.
Role: Copywriter
Copy lead: Francesca Castagnoli, LaShauna JohnsonCreative director: Dwight Armstrong
Designers: Takayuki Onishi, Bethany Rennard, Emily Roemer, Miosotis Cruz
Fashion Editor: Isaiah Teofilo
And many more
