The only thing more gripping than the hell-drenched horror of Diablo IV is the video game's cinematic beauty. To build excitement around the release, We created a Diablo MoMA exhibit and took over the underground world.
From above ground


and into the pits of New York.





Character customization for viewers to share on social.





Diablo x MoMA Exhibit
Interactive galleries
Character customization
Live events with game designers




Merch: Posters. Hats. Hoodies *Spring/Summer collection coming soon.




Stretching the idea globally.


One Show Submission Video.
Writers: Daniel Kovalev & Noah Brown
Designer: Logan Tanaka